Free tier available · cancel anytime

Pricing that scales
with your store.

Start free, upgrade when it pays for itself. Revenue attribution on every plan — billed monthly or yearly through Shopify.

Free
Try Postli on your store — no card required.
$0 / mo
Free while installed
  • 25 active links
  • 500 tracked clicks / month
  • 2 connected social accounts
  • 10 scheduled posts / month
  • Last-click attribution
  • All 9 social integrations
  • QR codes & UTM builder
  • No AI content credits
Start free
Lite
Solo merchants getting started with social.
$15 / mo
or $170 / year — save $10
  • 500 active links
  • 5,000 tracked clicks / month
  • 5 connected social accounts
  • 500 scheduled posts / month
  • Last & first-click attribution
  • All 9 social integrations
  • QR codes & UTM builder
  • 50 AI content credits / month soon
Get Lite
Premium
High-volume merchants, agencies, and operators.
$49 / mo
or $578 / year — save $10
  • Everything in Essential
  • Unlimited clicks · 10,000 posts / mo
  • 25 connected social accounts
  • Multi-touch attribution (linear · time-decay · position-based)
  • Custom branded domains
  • A/B testing on link destinations
  • Priority support (24h SLA)
  • 1,000 AI content credits / month soon
Get Premium

Agency & multi-store plans

Managing 5+ Shopify stores? Unified dashboards, shared media libraries, role-based access, SSO, and a dedicated success manager.

Multi-store dashboards Role-based access Dedicated success manager 99.95% uptime SLA SSO / SAML Custom contract terms
Talk to sales

Every feature, every tier.

Feature Free
$0/mo
Lite
$15/mo
Essential
$39/mo
Premium
$49/mo
Smart links
Active links25500Unlimited
Tracked clicks / mo5005,000Unlimited
QR codes & UTM builder
Password & expiration
Device targeting & cloaking
Custom branded domains
A/B testing on destinations
Social scheduling
Connected social accounts2525
Scheduled posts / mo1050010,000
All 9 platforms
Master & channel overrides
Auto-comments (instant / time / likes)
Content calendar & iCal export
Attribution & analytics
Click trackingBasicBasicFull
Last & first-click attribution to Shopify ordersLast-click
Revenue by platform / geo / device
Multi-touch attribution (linear · time-decay · position-based)
CSV export
Conversion events (leads, custom)
AI content coming soon
AI caption writing & rewriting50 cr/mo1,000 cr/mo
AI post optimization (per platform)
Operations
Activity audit log
Team members1110
SupportCommunityEmail (72h)Priority (24h)

Pricing, answered.

How does billing work?

All billing is handled through Shopify's subscription API — the charge appears on your regular Shopify bill. No separate payment method needed. You can upgrade, downgrade, or cancel at any time.

Is there a free plan?

Yes. Every install starts on Free — 25 links, 500 tracked clicks, 2 connected social accounts, and 10 scheduled posts a month, with last-click revenue attribution — at no cost and no credit card required. Upgrade to Lite, Essential, or Premium the moment you outgrow it, and downgrade or cancel any time.

Can I pay yearly?

Yes. Every paid plan can be billed monthly or yearly. Yearly is twelve months minus $10 — Lite $170/yr, Essential $458/yr, Premium $578/yr — and switches through the same Shopify subscription. Pick monthly or yearly when you subscribe. Free stays free with no billing at all.

What attribution do I get on each plan?

Every plan — including Free — closes the loop: the _pl_click first-party cookie follows shoppers into Shopify checkout, so each order is matched back to the post and platform that drove it, with revenue broken down by platform, geo, and device. Free uses last-click; Lite and Essential add first-click (single-touch, your choice). Premium adds multi-touch — linear, time-decay, and position-based models that split credit across every link a shopper touched on the way to buying.

What happens if I hit my click or post limit?

You'll get in-app warnings at 80% and 100% of your limit. At 100%, new clicks stop recording (redirects still work) and new posts can't be scheduled until the next billing cycle or an upgrade.

Do you charge for clicks I don't post?

No. Click limits count only clicks on your short links. Redirect traffic that isn't attributed (because a cookie is blocked, for example) doesn't consume your quota.

Can I use my own domain?

Custom branded domains are a Premium feature. On Free, Lite, and Essential, all short links live on pstl.sh.

What are AI content credits?

Coming soon: built-in AI caption writing and per-platform optimization (Instagram caption length, X character limits, LinkedIn tone, etc.). Each generation consumes one credit. Credits reset monthly with your billing cycle and don't roll over. Free has no AI credits; Lite gets 50, Essential 250, Premium 1,000 — adjust your plan if you need more.

Do you offer discounts for non-profits or students?

Yes — 50% off Essential for registered non-profits and verified .edu addresses. Email sales@usepostli.com once you've installed and we'll apply it.

Start free. Upgrade when it pays for itself.

Most merchants see attributed revenue exceed the Essential plan price in week one.

Get the App → See features