Post ROI

The Post ROI page answers the question: which of my social posts actually made money? It correlates engagement metrics (likes, comments, impressions) with attributed revenue to show the real return on your social media effort.

Time period

Toggle between Last 7 days, Last 30 days, Last 90 days, and All time. All tables and stats update to reflect the selected window.

Summary stats

At the top, three stat cards show:

• Total posts — number of published posts in the period.
• Total engagement — sum of likes, comments, shares, and impressions across all posts.
• Total revenue — attributed revenue from all posts in the period.

Platform summary

A table breaks down performance by platform:

• Platform — with colour-coded badge.
• Posts — number of published posts.
• Engagement — total likes + comments + shares.
• Revenue — attributed revenue.
• Revenue per post — the average revenue generated per post on that platform.

This is where you spot which platform gives the best bang for your content buck.

Post performance

A detailed table lists every published post with:

• Content preview — first ~60 characters of the caption.
• Platform — which platform it was published to.
• Published date
• Engagement — likes, comments, impressions.
• Clicks — clicks on the short link included in the post.
• Revenue — attributed revenue from that post’s clicks.

Sort by any column to find your top performers. Posts with zero revenue are still listed — useful for identifying content that drives engagement but not sales.