Events
The Events page shows every individual conversion event tracked by Postli. While Analytics shows aggregate charts, Events gives you the raw log — each lead and each sale with its timestamp, associated short link, and revenue.
Overview & Events tabs. Events is the second tab on the Analytics page. Toggle between Overview (aggregate charts) and Events (individual event log) using the segmented nav at the top.
Conversion funnel summary
At the top of the Events tab, three stat cards mirror the Analytics funnel:
- Clicks — total clicks in the period.
- Leads — events of type
lead(e.g. add-to-cart, email sign-up). - Sales — total attributed revenue in USD.
Filters
- Time period — Last 24 hours, Last 7 days, Last 30 days, or Last 90 days.
- Event type — All events, Leads only, or Sales only.
Event log
The paginated table lists each event with:
- Event type badge (lead or sale)
- Short link — the link that was clicked
- Revenue — for sales events, the attributed order total
- Timestamp — when the event was recorded
Click any event row to see more details about the conversion journey.
How events are captured
Postli captures conversion events through two mechanisms:
- Shopify order webhooks — when a Shopify order is placed, Postli’s
ProcessOrderAttributionjob checks if the customer has a_pl_clickcookie (set when they clicked a Postli short link). If a match is found, a sales event is created. - Tracking script — the Postli JavaScript snippet (
/t/script.js) on your storefront fires lead events (e.g. add-to-cart) viaPOST /t/lead. Enable this in Settings.