Analytics
The Analytics page is your deep-dive into every click, lead, and sale tracked by Postli. It goes beyond the Dashboard with conversion funnels, UTM breakdowns, destination-URL analysis, and granular device/browser/OS data.
Overview & Events tabs. The Analytics page has a sibling tab called Events. Analytics focuses on aggregate charts and breakdowns; Events shows the individual conversion event log (leads and sales).
Time period
Choose from Last 24 hours, Last 7 days, Last 30 days, or Last 90 days. All charts and tables reload to reflect the selected window. The 24-hour view shows hourly granularity; longer periods show daily.
Stat cards
- Clicks — total clicks in the period.
- Leads — conversion events of type
lead(e.g. add-to-cart, sign-up). - Sales — attributed revenue in USD.
Click & Conversion time-series
Toggle between Clicks and Conversions view:
- Clicks — a single area chart of daily/hourly click volume.
- Conversions — a stacked area chart with three lines: Clicks (blue), Leads (purple), and Sales (green). Useful for seeing how traffic quality correlates with revenue over time.
Short Links & Destination URLs
This card has two modes:
- Short Links — ranked list of your top short links by clicks. Sub-tabs for Links, Folders, and Tags.
- Destination URLs — which actual pages are receiving traffic. Toggle between Base (domain only) and Full (complete URL) to see which product pages or collections are most popular.
Referrers & UTM Parameters
- Referrers — which domains are sending clicks. Sub-tabs for Domain and URL-level views.
- UTM Parameters — breakdown by Source, Medium, Campaign, Term, or Content. This is how you see which UTM-tagged campaigns are actually performing.
Countries
Three sub-tabs:
- Countries — clicks by country code.
- Cities — clicks by city + country (resolved via MaxMind GeoIP2).
- Revenue — attributed revenue by country, sorted highest first. Only countries with revenue are shown.
Devices
Three sub-tabs:
- Devices — mobile, desktop, tablet breakdown.
- Browsers — Chrome, Safari, Firefox, etc.
- OS — iOS, Android, Windows, macOS, etc.
Conversion Funnel
A visual funnel showing the journey from Clicks → Leads → Sales, with the total revenue displayed. Below the funnel, three conversion-rate pills show:
- Click → Lead rate
- Lead → Sale rate
- Click → Sale rate (overall)
This is the quickest way to diagnose where your social traffic drops off.
Attribution models. The attribution model used for revenue calculations is configured in Settings. Free plans use last-click and first-click; Premium plans unlock multi-touch models (linear, time-decay, position-based).